The announcement was made during an event hosted by Shell at the United Kingdom Pavilion at EXPO 2020 Dubai, under the theme of “Fair and Sustainable Energy Transition in Practice”. The event featured a panel session moderated by The Business Year, and with the participation of senior officials from the UAE Ministry of Industry and Advanced Technology and AHI Carrier FZC.

With the announcement, Shell is inviting start-ups in the UAE to join this three-month accelerator programme designed to equip them with the skills, connections and industry insights to maximise their chances of success by linking them to mentors and global experts from Shell to help in the initial stages of their start-up journey.

Reflecting Shell’s Powering Progress strategy and its commitment to net-zero emissions, the SSE programme is open to start-ups developing solutions within the three domains of: “Road to Zero Emissions”, “Greener mobility” and “Improved Life Essentials (water, Food and Shelter)”. The programme relies on structured and tested start-up support methodology already deployed by Shell to support start-ups in Singapore and Brazil.

Ali Al Janabi – VP & Country Chair for Shell UAE said: “We’re proud of Shell’s history and partnership in the UAE and are delighted to launch the region’s first Shell StartUp Engine at EXPO 2020 Dubai. The programme reflects our commitment to support the UAE’s national agenda and the development of the country’s entrepreneurship ecosystem. We very much look forward to working with UAE based start-ups toward a cleaner, smarter tomorrow.”

Applications to SSE will remain open until June 15. Selection of qualifying start-ups will take place in July and the programme commences in September 2022. The programme concludes with a Demo Day event in January 2023 for start-ups to showcase their ideas and business models.

More information on the programme and the application form is available on Shell StartUp Engine UAE’s website

Shell StartUp Engine is designed and delivered in partnership with Startupbootcamp, the world’s largest network of industry-focused accelerators, helping startups to grow and scale locally and internationally.

The Shell StartUp Engine is the culmination of Shell’s active and rich programme of activities at EXPO 2020 Dubai, as part of its partnerships with the Netherlands and UK pavilions. During the six-month event, Shell has held diverse talks and workshops about the crucial role of more and cleaner energy in the modern world. These included new innovations and technology showcases as well as insights into the Shell Scenarios – possible visions of the future which it has developed for decades – led by a host of regional and global Shell experts.

About Shell in the UAE

Shell plc. is one of the world’s leading energy companies with operations in more than 70 countries and around 86,000 employees. We use advanced technologies and take an innovative approach to help build a sustainable energy future.

Shell has a continuing strong presence across the Middle East. Shell is very proud to have played a role in developing Abu Dhabi’s oil and gas resources since 1939, through the emirate’s first major oil concession.

The company retains extensive business operations in the UAE and continues to offer its technical expertise to help the country achieve its energy goals and generate value for its shareholders. It also supports the development of young Emirati scientists and engineers, through a number of social programmes across the country.

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The UK at Expo 2020 Dubai

The UK is participating in Expo 2020 Dubai, taking place from 1 October 2021 to 31 March 2022. More than 200 participants, including 190-plus countries, are taking part in what will be the Arab world’s largest event. The overarching theme for Expo 2020 Dubai is ‘Connecting Minds, Creating the Future’. Under the theme ‘Innovating for a Shared Future’, the UK’s participation will boost the country’s global reputation, drive future partnerships and provide long term economic benefit.

The UK’s participation in Expo 2020 Dubai will be led by the Department for International Trade (DIT), with support from the Department for Business, Energy & Industrial Strategy, the Department for Culture, Media & Sport, the Department for Environment, Food & Rural Affairs, the Department for Transport, the Foreign, Commonwealth & Development Office and the Devolved Administrations. The UK’s presence will consist of a self-build country Pavilion, based in the ‘Opportunity’ District and an accompanying business, cultural, tourism and education events programme.

Find out more on the UK at Expo 2020 Dubai website

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