Shell Markets Middle East and United Motors & Heavy Equipment to distribute Shell lubricants in the UAE’s capital
Mar 14, 2022
Abu Dhabi, UAE: Shell Markets Middle East Limited (Shell) today signed an agreement with United Motors & Heavy Equipment (UMHE), a subsidiary of Darwish Bin Ahmed & Sons Group - one of the leading civil engineering and building construction contractors in the UAE, to be the official distributor of its industrial lubricants’ products in Abu Dhabi and Al Ain.
- Agreement marks United Motors & Heavy Equipment as a distributor to Shell’s portfolio of industrial lubricants in Abu Dhabi and Al Ain
From left to right: Neeraj Kumar – Sales Manager, Afaf Al Kontar – Chief Operating Officer of United Motors & Heavy Equipment, Abdulla Darwish Ahmed Alketbi - Group Managing Director of Darwish Bin Ahmed & Sons Group, Haytham Yehia - General Manager of Shell Middle East, Ali Al Janabi - Country Chairman of Shell Group of Companies in the UAE, Jagadish Gorla – Regional Sales Manager Shell Lubricants ME
The signing ceremony between Shell Markets Middle East and United Motors & Heavy Equipment
From left to right: Abdulla Darwish Ahmed Alketbi - Group Managing Director of Darwish Bin Ahmed & Sons Group, Haytham Yehia - General Manager of Shell Middle East
As part of the agreement Shell will supply UMHE its top-quality lubricants products and solutions, catering to a diverse portfolio of industries ranging from industrial to manufacturing, oil & gas, construction, and power.
The signing ceremony was attended by Ali Al Janabi, Country Chairman of Shell Group of Companies in the UAE, Haytham Yehia, General Manager of Shell Middle East, , Abdulla Darwish Alketbi, Group Managing Director Darwish Bin Ahmed & Sons Groupand Afaf Al Kontar, Chief Operating Officer, UMHE.
Commenting on the announcement, Haytham Yehia, General Manager of Shell Middle East, said: “We are proud to partner with United Motors & Heavy Equipment as we look to expand our value proposition in the UAE’s capital and serve our customers efficiently and effectively. This partnership will allow us to meet the increasing demand for high quality lubricants and enhance product accessibility for our growing customer-base. We are confident that our partnership will further strengthen the availability of our premium quality products, and enable our customers to enhance efficiencies of their operations.”
Abdulla Darwish Alketbi, Group Managing Director, Darwish Bin Ahmed & Sons Group said: “Shell is the number one global supplier of lubricants, and we are excited to kick-off this partnership as their official distributor in Abu Dhabi and Al Ain. Through this partnership, we will now have access to distribute a high-quality product portfolio from Shell’s lubricants, which we are confident, will further enhance our distribution efforts in this market.”
With Shell’s global expertise and UMHE’s strong local conglomerate footprint in the business-to-business industry, the partnership will play an integral role in bringing world-class products to the UAE’s capital, further enhancing Abu Dhabi and Al Ain’s lubricants sector ranging from oil & gas to industrials and manufacturing.
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